Winning a Billion Consumers by Joshi Atul;

Author:Joshi, Atul;
Language: eng
Format: epub
Publisher: SAGE Publications India Pvt, Ltd.

Everything we have done so far must now be made to help build a prototype Revenue Turbine.

Like a turbine, multiple parts of the framework need to be optimized and synchronized for efficiency. In an exercise of this kind, many options and ideas come to the forefront. It is a natural and covetable outcome of the process. As a practice, we finally engage with multiple data points, insights, and trends. These pertain to today and the future, to competition and us.

For Turbonation, a right set of inquisition on the current state and the future is called for. The process to help in this turbonation is called Nine Square Grids. The purpose of this grid is to help:

Unleash a new value curve

Arrive at points of differentiation versus the competition

Arrive at points of parity that have been missed thus far

Unblock inhibitors to consumption

Bring focus to the strategy and execution,

Define the change agenda, both directional, and in quantum of revenues and cash

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